Apply tags to a person

Add one or more tags to a person without removing existing tags. Tags are created automatically if they don't exist.

Use Cases:

  • Add category labels (e.g., "vip", "buyer", "seller")
  • Mark engagement status (e.g., "hot-lead", "cold")
  • Track campaigns (e.g., "spring-2025", "facebook-ad")
  • Add behavioral tags (e.g., "viewed-property", "requested-info")

Tag Management:

  • Tags are case-sensitive
  • This endpoint ADDS tags - it doesn't remove existing ones
  • To remove tags, use the /people/{id}/tags/delete endpoint
  • Tags can contain letters, numbers, hyphens, and underscores

Example:

{
  "tags": ["vip", "buyer", "portland-area"]
}
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