Apply tags to a company

Add one or more tags to a company without removing existing tags. Tags are created automatically if they don't exist.

Use Cases:

  • Add category labels (e.g., "enterprise", "customer", "prospect")
  • Mark status (e.g., "active", "at-risk", "expansion-opportunity")
  • Track campaigns (e.g., "webinar-2025", "trade-show")
  • Add industry segments (e.g., "saas", "fintech", "e-commerce")

Tag Management:

  • Tags are case-sensitive
  • This endpoint ADDS tags - it doesn't remove existing ones
  • To remove tags, use the /companies/{id}/tags/delete endpoint
  • Tags can contain letters, numbers, hyphens, and underscores

Example:

{
  "tags": ["enterprise", "customer", "expansion-opportunity"]
}
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